History

A place full of stories where memories awaken

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Home | The house | History

Tradition & heart.
The history of our company

A place full of memories

In the very beginning, it was the summer resort and an Alpine thermal spa that attracted people here. A place where relaxation and a passion for the mountains came together. From this origin, the former Hintertux spa developed into today’s Hintertux. And together with this development, today’s VALARA was born.

Anno 1847 - the first step has been taken

In 1847, Johann Kirchler laid the foundation stone for future generations in Hintertux with the thermal baths. Over many years, a place for summer retreats, for those seeking relaxation in the thermal spring, but also for hiking and mountaineering tourism was created here. But that wasn't enough - big plans and a vision were on the horizon. The first ski lifts, the further development of tourism and much more were to come to Hintertux.
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Mid-60s

While the first chairlift in Hintertux went into operation in 1960, it took a few more years for the founders, the Kirchler family, to establish the Rindererhof as one of 5 hotels in Tux. The rooms at the Rindererhof were simple, charming and down-to-earth. A piece of living mountain history. And because standing still is almost like going backwards, the Rindererhof has continued to develop over the years. To this day - and now in its 3rd generation.
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Courage to change

Unforgettable memories, thousands of guests and countless mountain moments later, it was time for a change. Together with extensive renovations in 2025, the former Der Rindererhof became today's VALARA Alpine Art Hotel. A hotel that honors the past but has the courage to embrace the new. Just like the two namesakes, the daughters of the hotel. The VA in our name stands for our daughter Vanja, who, in addition to studying art in Linz, also has a studio in Vienna, exhibitions in the subway and museums, and most recently the Gauder poster on her CV. Our second daughter, Lara, has turned the VA into VALARA and takes care of all the wishes and concerns of our hotel guests with passion and charm (which she inherited from her grandmother) as a trained hotel manageress.
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More from VALARA

Fitness

For all those who need even more activity: Our fitness area offers space for movement and strength. Find the right equipment to get your body and mind going. At VALARA you can be active, get going and feel yourself.
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Wellness

After action on the slopes or hiking trails, our spa awaits you. Small, fine, pleasantly quiet. Sauna, relaxation areas and retreats offer space to let go, breathe deeply and recharge your batteries. Pure relaxation that you can feel.
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New - since October 2025

Zimmer

Our new, stylishly designed rooms & suites combine modern design with an alpine lifestyle. Perfect for couples, families or solo travelers who appreciate comfort, style and cosiness in equal measure.
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Half board

We will surprise you with culinary delights that redefine enjoyment. Regional, creative, full of sophistication. After an active day in the Zillertal mountains, it invites you to take a deep breath, feast and simply be.
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