Philosophy

Experience the philosophy of our hotel in every moment

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Home | The house | Philosophy

This is how our company lives its philosophy every day

A retreat in the middle of the Tyrolean mountains

At the VALARA, your Alpine Art Hotel in Hintertux, genuine warmth and clear design character merge to create a place that is more than just accommodation. In the middle of the majestic backdrop of the Zillertal Alps, you will find peace, style and that rare feeling of all-round satisfaction. Whether you start your nature adventure right at the lift station or simply take a deep breath, relax and recharge your batteries: The VALARA is your perfect retreat. A place for special moments. Summer and winter. Always genuine. Always close.

Managed with passion. Where guests become friends.

Family history lives on at the VALARA Alpine Art Hotel in Hintertux. From the former Rindererhof to the modern Alpine Art Hotel, we, mother, father and one of our daughters, Lara, run the hotel with heart, passion and attention to detail. You can start your ski-in/ski-out or your summer hikes directly at the valley station. Personal, familiar, warm - we look forward to welcoming you.
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VA-LARA

Alpine Art Hotel

A name that carries history. Sometimes a house changes because it wants to grow. Because it senses that its roots are strong enough to support something new. This is exactly how VALARA came about. A name that comes from our family and points to the future. Vanja and Lara, our daughters, are the namesakes of our brand. VALARA, a hotel that has not only changed, but has found its own expression.

Alpine Kind Hotel

Alpine stands for nature, freedom and a pure attitude to life.

ALPINE embodies the essence of our hotel: the unique location in the middle of the Tyrolean mountains, the proximity to nature and life in the rhythm of the seasons. It stands for freedom, adventure and tranquillity at the same time. In winter you can enjoy ski-in and ski-out, in summer hikes in the mountains and relaxing hours in the spa as well as culinary delights. At the same time, the name reflects our passion for art, modern design and loving attention to detail. ALPINE is more than just a name, it's a way of life.
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Art stands for style, art and attention to detail.

ART makes visible how art and creative design characterize our hotel. From lovingly selected works of art to modern, detailed interiors, everything reflects our aesthetic. At the same time, ART combines tradition and innovation, creating atmosphere and inspiration. In combination with the Tyrolean mountains, the excellent cuisine, the spa with relaxation rooms and the family-run character, ART becomes an expression of joie de vivre, well-being and a vacation with style.
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Hotel stands for the joy and warmth of our family.

The HOTEL is an expression of our enthusiasm for gastronomy. For us, it is one of the most beautiful professions because we are able to give pleasure every day. It gives us immense pleasure to provide our guests with an all-round unforgettable and fulfilling vacation - be it through lovingly prepared meals, personal service or little touches that make the stay special. Every moment in the house reflects our enthusiasm to see people happy.
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More from VALARA

New - since October 2025

Zimmer

Our new, stylishly designed rooms & suites combine modern design with an alpine lifestyle. Perfect for couples, families or solo travelers who appreciate comfort, style and cosiness in equal measure.
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Half board

We will surprise you with culinary delights that redefine enjoyment. Regional, creative, full of sophistication. After an active day in the Zillertal mountains, it invites you to take a deep breath, feast and simply be.
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Wellness

After action on the slopes or hiking trails, our spa awaits you. Small, fine, pleasantly quiet. Sauna, relaxation areas and retreats offer space to let go, breathe deeply and recharge your batteries. Pure relaxation that you can feel.
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Fitness

For all those who need even more activity: Our fitness area offers space for movement and strength. Find the right equipment to get your body and mind going. At VALARA you can be active, get going and feel yourself.
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